Skills & Competencies for Regional Sales Manager

Regional Sales Manager job profile

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JOB SUMMARY for Regional Sales Manager

Manages and directs a sales force to achieve sales and profit goals within a region.

JOB RESPONSIBILITIES for Regional Sales Manager

Manages multiple districts within a region and adjusts sales goals and procedures as appropriate for each district. Designs and recommends sales programs and sets short- and long-term sales strategies. Evaluates and implements appropriate new sales techniques to increase the region's sales volume. Collects relevant competitors' market information to increase sales volume and market share. May recommend product or service enhancements to improve customer satisfaction and sales potential.

Regional Sales Manager SALARY RANGE

BASE 50%
$128,552
TOTAL 50%
$149,258
Job Level
M02
Job Code
SM15000015
Education/Degree
Bachelor's Degree
Reports To
Head of a Unit/Department

Regional Sales Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Regional Sales Manager skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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14 general skills or competencies (Job family competencies) for Regional Sales Manager

1 Job Family Competencies – Customer Acquisition
Proficiency Level -3
Skill definition-Attracting and converting new customers for our business.
Level 1 Behaviors
(General Familiarity)
Compiles a list of digital marketing technologies used to develop customer acquisition strategies.
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Level 2 Behaviors
(Light Experience)
Logs and reports the performance of digital marketing campaigns focused on customer acquisition.
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Level 3 Behaviors
(Moderate Experience)
Executes effective techniques in customer acquisition to target and reach new customers.
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Level 4 Behaviors
(Extensive Experience)
Determines critical success factors for new customer acquisition to attain all of our sales goals.
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Level 5 Behaviors
(Mastery)
Builds new channels, platforms, tools, and systems to improve and scale customer acquisition.
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2 Job Family Competencies – Business Development
Proficiency Level -3
Skill definition-Planning strategies and tactics for the business to grow and expand.
Level 1 Behaviors
(General Familiarity)
Identifies the importance of business development in our organization.
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Level 2 Behaviors
(Light Experience)
Documents business development calls and referrals to classify good prospects.
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Level 3 Behaviors
(Moderate Experience)
Interacts with various departments to assemble information relevant to business development priorities.
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Level 4 Behaviors
(Extensive Experience)
Coordinates business development strategies with other management to maximize the potential profit.
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Level 5 Behaviors
(Mastery)
Creates innovative business development strategies to grow the business.
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3 Regional Sales Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Regional Sales Manager
Proficiency Level - 4
5 Competency for - Regional Sales Manager
Proficiency Level - 5

11 soft skills or competencies (core competencies) for Regional Sales Manager

1 Core Competencies – Planning and Organizing
Proficiency Level -4
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Compiles a list of all the traits of effective planning to help finish the assigned tasks.
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Level 2 Behaviors
(Light Experience)
Classifies assigned tasks based on the level of importance to ensure organized workload completion.
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Level 3 Behaviors
(Moderate Experience)
Defines and translates objectives into specific plans to ensure understanding of organizational goals.
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Level 4 Behaviors
(Extensive Experience)
Delivers training sessions to foster and maximize solid planning and organization capabilities.
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Level 5 Behaviors
(Mastery)
Champions the adoption of business intelligence systems to achieve planning and organization goals.
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2 Core Competencies – Driving Results
Proficiency Level -4
Skill definition-Driving critical activities to meet or exceed established targets.
Level 1 Behaviors
(General Familiarity)
Clearly explains the significance and rationale of why certain results matter to the business.
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Level 2 Behaviors
(Light Experience)
Focuses on attaining results despite obstacles.
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Level 3 Behaviors
(Moderate Experience)
Executes a flexible approach in managing work and projects to ensure cost savings while meeting goals.
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Level 4 Behaviors
(Extensive Experience)
Directs various teams in completing tasks effectively to achieve business results.
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Level 5 Behaviors
(Mastery)
Develops an accountability framework to encourage employees in making decisions to drive optimal results.
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3 Regional Sales Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Regional Sales Manager
Proficiency Level - 4
5 Competency for - Regional Sales Manager
Proficiency Level - 5

Summary of Regional Sales Manager skills and competencies

There are 0 hard skills for Regional Sales Manager.
14 general skills for Regional Sales Manager, Customer Acquisition, Business Development, Channel Sales, etc.
11 soft skills for Regional Sales Manager, Planning and Organizing, Driving Results, Coordination, etc.
While the list totals 25 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Regional Sales Manager, he or she needs to be skilled in Planning and Organizing, be skilled in Driving Results, and be skilled in Coordination.

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